Monday, 5 September 2011

Father's Day!

Well another Father's Day has come and gone, my 35th as a father. I have to admit to being somewhat cynical about all those various 'Days', including 'Father's Day', 'Mother's Day', 'Valentines Day' etc, etc, and sad to say of late 'Christmas Day'.

Not that I've got anything against remembering and acknowledging the real meaning behind some of these 'Days', particularly 'Mother's Day', 'Father's Day' and Christmas Day.

Sometimes, as forgetful, pre-occupied creatures we do actually need to be reminded about certain significant and meaningful occasions in our otherwise busy lives.

My main beef is the over commercialisation of these important occasions. Marketers have a field day whenever one of these 'Days' looms on the horizon. Major corporations and smaller retailers lick their lips in anticipation of the opening of the proverbial wallet.

Poor, stressed out consumers become poorer and more stressed out deciding what useless, soon to be forgotten present to buy this year in order to 'prove' their love for the recipient of the gift.

Now, don't get me wrong, I am all for giving gifts, to anyone, not just family and friends. But why should it take on marketing led significance at certain times of the year, together with all the stuff that goes with it?

It's truly delightful to present a loved one or friend with a gift for no other reason than that person came to mind and resonated in the heart. It can happen at any time of the day, at any time of the year.

Personally I was stoked with a phone call and SMS from Chantelle and Melissa saying "Happy Father's Day, Dad. I love you."  What more could a father ask for? It's more to do with what's in the heart than what's in the wallet (or credit card).

Don't tell the economists though, it's bad for GDP, but that's another story.

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